Text-only messaging is being surpassed as a means of mobile communication. Media creators, personalities and everyday consumers no longer have to make do with text-only solutions like text messages and Twitter “Tweets.”
Announcing Lexycasts: Text-propelled audio alerts for today’s explosive mobile market.
hearing is believing
Lexy delivers a new kind of personalized, on-demand, audio entertainment for the mobile market. Lexycasts are authentic, short, interactive, timely audio posts. Created by knowledgeable media creators and personalities, these generally 1-3 minute posts can be published to any phone and anywhere on the Web, including Twitter, Facebook and other social networks.
Consumers who use Lexy are always connected on-demand to the sports, news, entertainment, and personalities most important in their lives. Whether on their mobile phone, on lexy.com, through social networks, via widgets, or on partners’ websites— what we call the “Everywhereness” of Lexy—subscribers easily add favorite Lexycasts to their playlist and, when updated, receive immediate custom text alerts.
why lexy?
Interactive audio is social and connecting: Lexycasters engage their fans using Lexy’s easy-to-use audio production and distribution platform. And their audiences are inspired to do more than just listen: sharing, commenting, posting, using calls-to-action, tapping recommendations and related Lexys, and more.
snack-sized audio for bite-sized moments™
Lexycasts are as varied as the people creating them: Acclaimed sportscasters like Duke Frye and Jerry Trupiano; former NFL players such as Anthony Herron; and hundreds of others talk sports, opine on food & wine, explore parenting choices, advocate health, perform comedy, discuss tech, and much more. Lexy also aggregates publicly available news and interest feeds from CNN, Bloomberg, The Onion, National Public Radio, MSNBC, and loads more bringing the audio web to every mobile phone.
Overall, Lexy gives consumers hundreds of thousands of snack-sized audio posts for life’s bite-sized moments!
mobile advertising finally has a vehicle
Lexy’s hybrid audio-text-web interactive ad environment offers content creators and marketers alike real revenues from their investment in the emergent mobile audio medium. The touchpoints created with consumers and content creators spawn exposure, interactivity, transactions, and brand impact that are all inherent in Lexy’s marketing ecosystem.
about the company
Privately-owned, venture-backed Lexy is on a mission to deliver through the authenticity of audio a dynamic, interactive aural network of ideas, information, rants, raves, entertainment, news and stories. The company is led by seasoned entrepreneurs, Tony Levitan and Fred Campbell who launched the digital greetings industry when they founded early Internet success, Egreetings Network (IPO 12/99; acquired 4/01).
