FOR IMMEDIATE RELEASE
MOUNTAIN NEWS, MOBILE MEDIA START-UP LEXY TEAM
FOR TIMELY SNOW AND SKI REPORTS
Orinda, Calif. (March, 4, 2010) - Lexy, a free on-demand, mobile information and entertainment service, has partnered with Mountain News, publishers of OnTheSnow.com, the world's most visited ski and snow sports Web site, to deliver the latest ski and snowboarding conditions for preferred ski resorts and regions nationwide. Skiers and snowboarders are now able to access mobile audio snow reports without the need for Internet access or a "smartphone," all with a simple phone call.
"Lexy offers a unique platform for showcasing audio snow reports to thousands of skiers and snowboarders worldwide. We like the idea that their visitors have the ability to become interactive with the content. This is something that the old traditional snow phones could never do," said Rob Brown, president and publisher of Mountain News Corp.
"The quality and timeliness of OnTheSnow.com's info, and the ease of access via Lexy's simple text-to-audio process, make it a breeze for anyone to check out slope conditions whether they're mobile or on the Web," said Tony Levitan, Lexy co-founder, Creator of Chaos. "The OnTheSnow-casts are so useful that we've already heard of beta testers sneaking away from work early to be the first to catch fresh powder or short lift lines."
Lexy provides three simple ways to access regional OnTheSnowcasts:
1) CALL: Dial any of the following "Direct Connect" numbers for each region to sample and subscribe:
California: 888-314-5967 New England: 888-316-7166 Utah: 888-316-0566 Tri-State: 888-316-9053 Colorado: 888-316-6661 Mid-Atlantic: 888-317-1168 National: 888-317-2860
2) TEXT: Subscribe to your favorite region OnTheSnow-cast by texting: "ADD
3) CLICK: Find and sample OnTheSnowcasts at: http://tinyurl.com/otscasts or at http://www.onthesnow.com/colorado/skireport.html.
About Lexy:
Lexy is a privately-owned company on a mission to deliver through the authenticity of audio a dynamic, interactive aural network of ideas, information, arguments, entertainment, rants, raves, news and stories.
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