Shoppers can put long Black Friday lines to good use with Free Entertainment,
Sports, Comedy, Cuisine and other audio bite-sized Lexycasts available on mobile phones


San Francisco - November 19, 2009 - Lexy, a new entertainment medium that provides free on-demand personalized audio clips called Lexycasts, today announced it is giving away a limited number of Bluetooth(R)-enabled mobile phone headsets to holiday shoppers in an effort to help them "lose wait" while they are waiting in line during the holiday shopping season. Because Lexy is accessed via any mobile phone with just a simple phone call to 877 FYI LEXY - no application, downloads, or syncing required - everyone standing in line somewhere could pass the time more enjoyably.

Experts predict a bigger Black Friday compared to last year as people do whatever it takes to get the best bargains possible. This year, Black Friday shoppers can "lose wait" even while standing in long lines - by dialing up their favorite audio programs among thousands of entertaining and free Lexycasts over their mobile phones. Lexycasts are 2-3 minutes long audio bites provided by recognized experts and up-and-comers across popular subjects. Every member of the family will find a lineup of Lexycasts around their own favorite topics.

Lexy will be giving out Bluetooth-enabled headsets to shoppers so they will be able to listen to their favorite Lexycasts while using both hands to carry their shopping bags during the holiday season. Just by calling 877 FYI LEXY (877-394-5399), shoppers can enter Lexy's on-going "Hearing Is Believing" promotion where a new headset winner is chosen every day. (Promotion terms & conditions are available at lexy.com.)

"Shoppers can turn their 'holiday line downtime' - including store check out, restaurant, parking garage and traffic intersection lines - into fun and productive 'Lexycast time,'" said Tony Levitan, Lexy Co-founder and Creator of Chaos. "Rather than just drum their fingers or count ceiling tiles, people can use their wait time to dial up favorite subjects, ranging from entertainment and sports to travel and breaking news, on their mobile phone. Lexy is making the holidays a little happier while transforming audio entertainment with easy-to-digest, timely, relevant, and enjoyable Lexycasts. With no applications to downloads and no files to sync, every phone becomes a smart phone this holiday season."

Lexycasts include great seasonal topics like:
Food & Wine - "The Daily Dish," great food and cooking suggestions from Chef John Ash
Comedy - "Standup Women from Rooftop Comedy," the best women comics from around the world
Travel - "60-Second Getaways," 1-minute journeys to exotic destinations
Parenting - "Whole Hearted Parenting," guidance on joyful parenting with your whole heart
Technology - "Gadget Grrl Minute," covering gadgets and all things new in technology
NFL - "2-Minute Drill," a fast-moving wrap-up of the latest NFL action, as well as team-specific Lexycasts for all 32 NFL teams

About Lexy:
Lexy is a privately-owned company on a mission to deliver through the authenticity of audio a dynamic, interactive aural network of ideas, information, arguments, entertainment, rants, raves, news and stories.

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