For Web Publishers and Media Outlets

Lexy's unique mobile distribution solution addresses the business needs of audio publishers, radio broadcasters, emergent podcasters, and millions of user-generated content creators, looking to become more prominent in the lives of mobile phone consumers.

If you are a content publisher, you can begin publishing to the mobile phone market today. You can now reach every phone, on all networks, hassle-free via Lexy.

Here's how:

• Web-to-Phone Publishing
• 1-click Subscription Button
• Publisher Content Information
• Publisher Mailing List

Here's why:

• 5 Reasons to Work with Lexy

Web-to-Phone Publishing

If you are a Web content publisher or media outlet looking to extend your programming beyond personal computers, you can now reach 100% of the mobile phone market via Lexy. Because Lexy streams audio feeds to mobile listeners, no application or download gets in the way of consumers engaging with your programming Lexy currently supports all audio distribution, and will soon support video as well.

Making your Internet content available to all phones and other connected devices, can be easily done by adding Lexy's Go Mobile button next to other distribution buttons on your site (e.g., RSS, iTunes, etc.).

The Go Mobile button, like a standard RSS button, enables a direct feed of your content to a consumer's personal playlist. But unlike traditional RSS readers, with Lexy, users can access your content on their mobile phone, and not just on their PC.

1-click Subscription Button

The Go Mobile button below initiates the 1-click subscription process possible via Lexy. This button, or similar, would be added on your Web site in close proximity to featured programming. Your Web consumers will then subscribe to automatically receive fresh updates of your content conveniently delivered hassle-free, directly to their mobile phones.

The Go Mobile button links to the subscription form:

A consumer simply clicks the submit button and Lexy then automatically sends an email confirmation (and unsubscribe link) to the new subscriber.

Lexy periodically monitors your Web site, and when fresh content is published, Lexy automatically makes this content available to all mobile phone subscribers. We notify subscribers using a text or email alert.

Start Here: Mobile Publishing Information

Lexy gives you a simple publisher content process that allows you to begin distributing your content to the broader mobile phone market. Please email us the following information to contentpartner@lexy.com:

1. The URL where the content is located
2. Program title
3. Which Lexy category tab would you like this content to be part of
4. Add one or more searchable keywords that identify the content

Publisher Mailing List

In addition, we offer a free and effective means for you to immediately communicate this new mobile service to your consumers, fans and/or audience.

To learn more about this, please email us at contentpartner@lexy.com

Our guarantee: Your mailing list is your private information and will not be shared with others.

5 Reasons to Work with Lexy

There are 5 ways Lexy can quickly and significantly both increase consumer interactions with your programming and generate new revenues:

1. Your content can reach every mobile phone user.
   With Lexy, subscribers everywhere can get your programming on their mobile phones immediately when it is fresh. Lexy works on every phone and on every wireless network so nothing can obstruct their access to your content and brand.
   
   
2. Consuming your content is now hassle-free.
   With Lexy, subscribers can create a playlist of all their favorite audio programs. Lexy automatically uploads and notifies subcribers when new programs are available on their playlist. No more downloads, no syncing (like with an iPod), no more hassle of any kind. All of this ease, means more consumption of your content, more engagement with your brand.
   
   
3. Subscribers love to time-shift!
   Thanks to Lexy's "Tivo-like" features your consumers enjoy instant access to your programming when and where they want.
   
   
4. Sharing stimulates more consumption, more engagement.
   Subscribers can share their favorite programs with friends phone-to-phone as simply as forwarding an email message. Even better for you, phone-to-phone program sharing stimulates more and more consumer engagement with your content, and creates new consumers for you.
   
   Lexy's phone-to-phone sharing technology is patent pending.
   
   
5. Extensive revenue opportunities.
   Lexy generates revenue from advertising, sponsorships and transaction fees. Our Web content partners participate in these revenues (subject to certain minimal consumer activity thresholds).
   
   The mobile phone marketplace is a dynamic and rapidly growing marketplace for your content. CPM and transaction rates for the mobile phone marketplace are considerably higher than comparable Web rates.
   
   Lexy's turn-key solution will have you up-and running in no time so you can extend your brand, more fully engage with your consumers, grow your consumer base, and earn additional revenues.

For more information, or to get started, contact contentpartner@lexy.com