Instant Metrics, Massive Response.

Lexy gives you unparalleled access to explosive mobile marketing opportunities. Reach customers and prospects when, where and how will best suit your sales requirements. And, since response is both immediate and precisely measurable, fine-tuning your appeal is as quick and easy as recording a new sales Lexy.

Lure Them With Layers.

Repeated studies have shown that the most effective kind of direct response allows the prospect to absorb the message in layers -- reading headlines first and then looking more deeply at the copy as interest builds. The same is true in the audio environment. Imagine creating a very short burst of information that teases the main message. Add in a one-touch link to a longer piece with more reasons to buy and you've given your audience the incentive they need with the choices they purchasing choices they demand.

Call-to-Action Interactivity.

Seal the deal with target consumers by including a unique way to generate immediate response. Consider: in response to a consumer request, Lexy can send a text message reply, an email, a link to a WAP site or even connect the caller to a live operator. All of which makes Lexy an ideal mobile and web-based interactive media environment for converting prospects to customers right now.

Text-Propelled Audio.

Of course, selling on Lexy isn't limited to what people can hear. Use your customizable Lexy title, tags and text ads to reinforce your brand name and core messaging. The result is a unique one-two punch that doubles audience impressions without any extra cost or effort.

A Case In Point.

Say you were a famous financial services firm that was running a campaign that invited people to "talk to" your founder. Okay, so maybe it's wildly hypothetical, but if you actually wanted to turn the campaign promise into reality, Lexy makes more than possible for prospects to listen and "talk" to said founder and take immediate action as a result. The way it would work: first, the founder records a short daily Lexy -- including a text-propelled title reading "No Need To Jump Off Ledge." Embedded in the message are invitations to hear a longer piece about specific products and benefits for the target investor. Which, in turn, leads to an immediate response.

Let us know if you're interested in sponsorship packages, advertising opportunities and more other innovative marketing ideas.